Backbone visits Innovation Nights to show off Talk Radio

After showing off our integrated phone system, announcing TalkersRadio at the TALKERS New York event and working with TalkersRadio at Radio Day at the UN we returned home to participate in a local high tech happening, Innovation Nights – Boston.

Mass Innovation Nights logoInnovation Nights – Boston is the home of the original Innovation Nights events. It all started in April 2009 as Mass Innovation Nights (MIN) with a website and a monthly event designed to help local innovators increase the buzz around new products and companies.

Every month ten companies bring new products to the event and the social media community turns out to blog, tweet, post pictures and video, add product mentions to LinkedIn and Facebook statuses, and otherwise help spread the word. In the last two years, the events have helped to:

  • Launch more than 500 products
  • Connect dozens of job seekers and hiring managers
  • Profile dozens of local experts
  • Launch a wave of Innovation Nights events around the world (coming soon)

Held once a month (usually the second Wednesday of the month, registration and networking at 6:00 p.m.), presentations start showing at 7:00 p.m., the live events allow companies to show off Massachusetts-based innovation.

While at Innovation Nights I gave a sneak preview of our new integrated phone service that works with Backbone Radio.  Similar to Backbone Radio’s automation, the phone system will be in the cloud.  Now your phone system can go on the road with you along with your automation so you can operate your station anywhere. Chris Day, the Director of Broadcast and Digital Media at Major League Lacrosse recently wrote an article for RadioWorld Magazine about what they were able to do last year with the Backbone Radio service.  They found that what Backbone provides, compared to a traditional broadcast set up, saved them quite a bit of money and made broadcasting very simple.

Thanks to Innovation Nights – Boston for providing the opportunity to show a different audience our new Internet radio phone service.  The connections we made their with the local innovation community are invaluable.  Now we will be working to help our customers launch Talk Radio programs as part of their broadcasts!

Major League Lacrosse — Broadcasting via Internet Radio

Radio World logoEvery week last season Major League Lacrosse broadcast at least one game live. Initially starting with the ESPN feed of the game of the week, transitioning to their own broadcasters and then to taking live calls before games and during half time. And Backbone was with them every step of the way and for that opportunity we are grateful! In traditional broadcast media doing a live remote (or outside broadcast) is very expensive. There are lots of moving parts and pieces to coordinate. The set up and tear down alone is quite time consuming. With Backbone’s help, Major League Lacrosse took steps to simplify what they needed to do to get their broadcasts on the air.

MLL Championship at Harvard StadiumAfter talking to traditional broadcasters and getting quotes on what it would take do these remotes the old way they turned to Backbone. We showed them how “With a Mac and a Mic” (and an Internet connection) they would be able to take their show on the road from week to week and run a very high quality broadcast. This week they told their story to Radio World Magazine in the streaming edition.  It is a great read and even mentions things we have in the works . . . but not announced.  Stay tuned for more about what we have been up to.