Backbone and LUCI Wow WooSox Fans on Opening Day

From the back of a  World War II era amphibious “Duck Boat” Backbone Networks and LUCI Global® combined their technological prowess to enable Hank Stolz, host of Radio Worcester’s morning show ‘Talk of The Commonwealth’ to effortlessly broadcast live  — totally in “the cloud” — from the Worcester Red Sox, AAA affiliate of MLB’s Boston Red Sox, 2022 Opening Day Game at Polar Park in Worcester MA. 

Radio Worcester, built on Backbone’s cloud-based Backbone HUB™ platform, enables Stolz and his crews to cover the explosive growth of Central Massachusetts action with on-site broadcasts, and without the burden of heavy, expensive radio broadcast equipment. Utilizing standard local network infrastructure, HUB requires only a laptop, a portable mixer, and a couple mics. Luci Global’s studio-quality smartphone remotes integrate with Backbone’s Talk virtual broadcast call-in phone system, as well as low-latency cloud syndication, for a seamless live radio broadcast live on stations like WCRN Radio, Westborough MA, flagship affiliate of the Radio Worcester Network.

“Luci Global brings in remote two-way audio from anywhere in spectacular quality,” said Stolz, “and also from unorthodox locations, such as 1940’s Duck Boat ‘Boston Betty’ with incredible flexibility, quality and value. The Backbone platform also lets me handle standard listener phone calls and guests, as well as broadcast to our affiliates simultaneously while we’re live from anywhere I can imagine.”

Backbone Networks CTO George Capalbo explains,“All this was done with a standard laptop, WiFi at the stadium and a standard Rode mixer– simple set up and operation.  Competing broadcasts at the event required large engineering support, dedicated microwave networks – lots of complexity and cost that Radio Worcester is ecstatic to be without.” 

For more information – check out Backbone Talk at http://backbone.com and Luci Global at https://www.luci.eu/luci-community-apps/

Radio World Follows Up on a “Volunteer Miracle”

How do you pop up a radio station virtually overnight to fight a deadly pandemic? Ask Bill Trifero who assembled an all-volunteer army of professionals and a few companies like Backbone and Technical del Arte to chip in state-of-the-art technology. He reports how it came about in Radio World

For the past four months, it’s been our honor to work with Bill on tackling this crisis with 24/7 radio coverage. Equipped with just smartphones, laptops, and Backbone Production Suite, which includes LUCI Global, operating in the cloud, the station was up and running in a matter of a hours and days instead of weeks and months.

Multiple hosts and reporters worked simultaneously, remotely in collaborative broadcasts, without having to buy or borrow many thousands of dollars in hardware. Virtually, every function an agile radio station needs to operate, including phones and terrestrial program syndication to their participating local station, was at their disposal. This is how the cloud can work magic, and Backbone is proud to have been there to help.
Read more in Radio World

“Backbone is Changing The Way Audio Programming Is Delivered”, in The Broadcast Bridge

Our thanks to The Broadcast Bridge for reporting on the role Backbone is playing in today’s “broadcast from anywhere” world. At Backbone, we have quietly focused on building the fully virtualized radio station in our highly reliable cloud, from automation and production Backbone makes collaborative, distributed audio broadcasts easy in The Broadcast Bridgecommunications, to streaming and syndication. Recent events are now spotlighting the importance of agility and geographically distributed, collaborative broadcasts, Backbone’s core strength.

In olden times, you would need a lot of expensive hardware, plus an IT guru, to pull together a highly distributed audio broadcast. When you wanted to include multiple cohosts and roving reporters in studio quality, the IT issues could get tricky, involving port assignments and routing, not to mention the hardware management issues and equipment cost. Add phones to that, with PBXs and hybrids, and the problems compound exponentially with the complexity of the broadcast.

With Backbone in the cloud, all you need is a Mac laptop, a portable USB mixer, a couple of mics and headsets, all situated wherever you call your main studio(s). Your call screener and/or producer can be local or in another city, with a separate Mac. Then, you only need a smartphone (or tablet or laptop) for each of your remote contributors and collaborators, thanks to the free, downloadable LUCI Global app for iOS, Android, Mac, and Windows. All the calls and remotes are mixed in the cloud and managed by your producer, screener, or primary host.

Even though there are plenty of powerful features built into this integrated suite of services, it’s incredibly easy and intuitive to use. Please contact us when you would like to take it for a 30-day test drive.

Alt Newspaper Teams with Community Radio to Serve New England’s Second City

New England’s second largest city has its first community “media station”, a term coined by Talkers Magazine. Worcester Magazine, the city’s alternative newsweekly, has teamed with Unity Radio, a community-focused online andBackbone powers newspaper radio station low-power FM (LPFM) radio station, to create “ a joint venture unlike anything else in the Worcester media landscape”. The station’s technology, unlike traditional stations resides in “the cloud”, virtualized — without physical hardware, bricks or mortar.

The new media enterprise, which is based on all the elements of Backbone’s Production Suite™, was “soft-launched” during the city’s municipal elections November 7. The station intends to draw upon the resources of both WoMag and Unity’s non-profit parent, Pride Productions, as well as popular, local talk radio talents, like veteran morning host and news director Hank Stolz.

Backbone powers community radio

Worcester Magazine at local elections on Unity Radio, powered by Backbone

During election night, Unity Radio set up operations in Worcester City Hall awaiting ballot counts, where they interviewed candidates (using Backbone Producer™), took listener phone calls (Backbone Talk™), and aired studio-quality remotes from reporters with smartphones around the city (Backbone Co-Host™ with LUCI™ Global). The live production was streamed online (Backbone Radio™) and fed through a low-latency IP connection (Backbone Syndicate™) from the cloud to Unity’s new LPFM transmitter located several miles away.

Read more here: “Worcester Magazine, Unity Radio announce online station

Legendary Programmer David Bernstein Named GM of TalkersRadio

We’re thrilled to learn that TalkersRadio, the new 24/7 Internet Talk Radio station being developed as an experimental “skunkworks” and farm system for talk shows, will be managed by David Bernstein. From Talkers Magazine, Wednesday July 3, 2013 edition.

Legendary Programmer David Bernstein Named General Manager of TalkersRadio.
David Bernstein
Prolific radio industry programming and management executive David Bernstein has been named general manager of TalkersRadio, the online experimental talk radio station being developed by TALKERS magazine for launch in mid-August.  Bernstein, a leading talk industry consultant and talent coach, has served as PD, OM or GM of such heritage stations as WOR, New York; WRKO, WBZ, and WAAF, Boston; WTIC, Hartford;  WPRO, Providence; and KVON, Napa/San Francisco among others as well as VP/programming of Air America.

Kevin CaseyTalkersRadio will operate as a 24/7/365 streaming station located on the TALKERS website (www.talkers.com) with links strategically situated on major aggregating portals and websites on the internet. Its primary target audience will be members of the broadcasting industry itself, serving as what TALKERS VP/executive editor Kevin Casey describes as a “laboratory or somewhat of a ‘skunkworks’ where we can experiment with talk shows that fall outside the typical and safe fare found on AM/FM radio.”  Casey continues, “It will be an industry farm system, gym and spring training camp all rolled into one where new show ideas and programming concepts can be developed in a professional setting with high standards but without the restraints of commercial, ratings or corporate pressure that currently restrict most professional operations from doing what radio MUST do to survive in the long term, and that is to take chances.  It will not only be a place to nurture new talent but a platform upon which current well-known players can work out new approaches to their craft. We are doing this as service to the talk radio industry, which, of course, is keeping with the mission of TALKERS magazine.”

Michael HarrisonOn announcing the appointment, TALKERS publisher Michael Harrison states, “The acquisition of the full time services of David Bernstein is a major coup for us – one that we have been working on for almost a year, while he’s been finishing up a number of projects for which he was responsible as president of Bernstein Talent.  I have known David for almost 25 years and consider him to be one of the most intelligent, creative, versatile and talent-friendly radio managers I have ever met.  He is a man of vision and integrity.  All of us at TALKERS are absolutely delighted!” Bernstein states, “This is a radio ‘dream job’ and I am enthusiastic beyond words about the challenge ahead whereby I can hopefully be part of an initiative that will ‘make a difference’ in the radio business.”  His responsibilities in the new position include scouting, recruiting and developing talent for TalkersRadio as well as advising its day-to-day operations and entering into strategic partnerships with other broadcasting operations.  He states, “We will be developing Talkers magazine logoTalkersRadio as a showcase and workshop for new programs to play ‘out of town’ so to speak in front of listening audiences before they open on the big stages of the business.  TalkersRadio will give some suddenly-terminated hosts the opportunity to do farewell shows for their listeners and ‘bridge shows’ to carry them to their next gig. It will be a place for ‘orphan shows’ that don’t quite fit existing AM/FM formats to get an airing and see if they have traction.  We will give some existing high-profile talent the opportunity to do programs about subjects that they are not ‘known’ for doing within their present situations.  For example we are in discussions with a major political news/talk personality who has always had the desire to do a show about metaphysics and parapsychology – stay tuned, it will be mega-cool.”

In addition to his responsibilities with TalkersRadio, Bernstein will advise operations of its sister platform PodJockey (“a boutique for outstanding podcasts”) and assume a seat on Backbone Logothe TALKERS editorial board.  He can be contacted at david@talkers.com. TalkersRadio will utilize the groundbreaking software developed by its technical partners Backbone Networks of Westborough, Massachusetts, revolutionizing the convenience and accessibility of remote spoken word internet broadcasting.  

TALKERS Magazine to Launch TalkersRadio

TalkerRadio Backbone SigningTo Debut to Broadcast Entire “Talkers New York 2013” Live. TALKERS magazine announces the launch next week of “TalkersRadio” – a 24/7/365 streaming spoken-word internet radio station that will be available to listeners on the trade publication’s website, www.talkers.com and feature a unique brand of stationality that, as publisher Michael Harrison describes, “views the world through the lens of the talk media industry.”

TalkersRadio’s mission will be to serve as:

    1. a laboratory for interesting new concepts and talent in talk;
    2. a farm system to help develop deserving up-and-comers;
    3. a real-time stage for talent to audition for specific jobs and opportunities;
    4. a platform for “bridge shows” – a new device by which suddenly terminated AM/FM talk show hosts can do a series of final shows to say goodbye to their listeners and/or announce their upcoming plans within a radio show context;
    5. a vehicle for “orphan shows” – programs that do not conveniently fit into prevailing AM/FM station format categories;
    6. a showcase for new and adventurous programming concepts and ideas; and
    7. a medium to exclusively broadcast TALKERS magazine live events such as the annual convention next week and Talk Radio Day at the United Nations the following day.

TalkersRadio will also carry several “regularly scheduled” programs to give it, as Harrison describes, “the feel and consistency” of a real radio station.  Some of these will be talk shows about the industry and others will just be talk shows about life in general.  “The key,” according to Harrison, “is most of the programming will be the type that is unavailable elsewhere.”  TalkersRadio has been in development for the past year and a half and is a joint project betweenTALKERS parent company Talk Media, Inc. and Westborough, Massachusetts-based firm Backbone Networks Corporation.  It will feature a leading-edge concept in broadcasting technology developed by Backbone that makes it extremely convenient and affordable for talk show hosts to do a fully produced program – with live callers and guests – from an amazingly simple technical remote and portable set up.

According to Harrison, “Our partners at Backbone are technical wizards.  Having them power this operation will give us the flexibility and means to really make a significant contribution to talk radio as both a cultural art form and a 21st century-rooted business — the ongoing mission of TALKERS magazine.”  Further developments about TalkersRadio will be posted in the coming days and weeks.

Your Station Anywhere — How Might This Tagline Change Your Radio Future?

Finding the right motto or tagline is tougher than we imagined. We had to struggle to distill our message into as few words as possible, yet convey the essence of what makes Backbone Radio unique.  Our previous tagline was “Internet Radio Simplified”. That expression was correct, but it didn’t tell people how radio can be great again.

Backbone Networks - Your Station AnywhereWe like our new tagline better, because it concisely says what we provide: freedom and power. How’s that? Let’s examine the tagline to see what we mean, starting with the noun.

STATION
Backbone creates Internet radio stations. We aren’t in the business of producing “shows” or time slots on existing radio stations.  A station is a 24/7, round-the-clock entity, and it always has programs running no matter when a listener tunes in.  Maybe listeners will find your station on your station’s website and listen there; maybe on an Internet tuner like TuneIniTunes or dar.fm. Maybe on their laptop, desktop, iPhone or Android, or any of hundreds of devices like Roku or their car’s digital dashboard.

The station is what listeners search for. A program or show is what’s playing when they find your station.  So, your station could include your show, your choice of PSA’s or none at all, shows contributed by your esteemed colleagues or best friends, shows contributed by people who pay you to air them, or any other audio content you choose. That is the importance of the word YOUR.

YOUR
In traditional over-the-air (OTA) radio, your job is at the will of someone else. Ultimately, that other person is the OTA station owner.  He chooses who to hire and who to fire based on fundamental economics, the same way he makes decisions about transmitter maintenance and janitorial services. Your job is always on the line.

You UsYou prove your value by bringing in listeners and creating a following, which in turn brings in revenue from sponsors and advertisers. Your value has to pay for your salary plus millions of dollars worth of annual station operating costs.

Imagine for a moment that you converted that value to a station that had no existing overhead burden; you retain your following, your loyal sponsors and you build your own station.  You are the station owner, and you call the shots.  This is now YOUR station, so where do you put it?

ANYWHERE
This is the key word. Anywhere.  The power of radio has always been its ability to connect with people at a very personal level.  Want to cover a concert or conference, broadcast an interview from the mayor’s office, or do your show from Cancun? You have the freedom to pick up and go out into the community where things are happening making your radio station more personal.

Obviously, you will need some overhead, but how much?  Well, for starters, on the Internet you don’t have to build a tower, so no requirement for real estate, not to mention permission from the FCC, FAA or any other government bureau.  And you don’t have to sit in the same old studio day after day. You are free to take your studio with you…anywhere.

Liz Claiborne Radio RowBecause your Backbone Radio station resides “in the cloud”, your live studio can simply be “a Mac and a mic”, plus maybe a small mixer, in your backpack. As long as you can find an Internet connection (WiFi, 3G/4G, WiMax or other) you can be broadcasting live. Your other hosts for your other shows can similarly go live from their Macbooks from wherever they are at the time.

And since your archived programs and audio, syndicated content, and a very powerful automation system also reside in your station in the cloud, just stop your live broadcast session, and your automated program schedule takes over. Your studio is wherever you are, and your station is always on the air.

So, that’s it in a nutshell. YOUR STATION ANYWHERE.  It is a complete radio station, you are in control, and you are free to take it wherever you want without limitation. Now you know what we meant by our tagline and how Backbone is changing radio forever.

Internet Radio Takes SxSW Music Live, Worldwide, with a Berklee Finale

South By Southwest just keeps getting bigger and better, and we had the pleasure of bringing a lot of the entertainment live to music fans around the globe this year.  Teaming up with the “Indie Ambassadors” of Presskit.to, we helped create the majority, if not all, of the live radio coverage from Austin.  In fact, in the entire SxSW Trade Show Exhibition, Backbone was the only exhibitor under the category of “radio”.

Ben Maitland-Lewis - Whole Foods, AustinAs we mentioned in our previous post, we planned to broadcast three large events, including one from the Whole Foods“mothership” store and the RockSXSW day party from the world famous Maggie Mae’s Gibson Lounge on Sixth Street.  What we didn’t tell you is our fourth music showcase would be the eighth annual Berklee College of Music’s SxSW Day Party.

See the Berklee Blogs for more photos and artist lineup on this excellent party.

We at Backbone are proud to have the opportunity to work with Presskit.to on these productions, and to have helped all of these artists reach a much wider audience from the Live Music Capital of the World.

Join the Parties at SXSW — In Person, or on the Radio

South by Southwest (SXSW) is the place to be for music and entertainment, and you can be there even if you don’t have the travel budget. This year Backbone is teaming with Presskit.to as they broadcast a number of parties and showcases from Austin, TX during SXSW — Live on your phone, computer or other device.  We’ll be using the twitter hashtag #SXSWRADIO if you would like to follow along as we move from event to event.

SXSW Presskit.to RadioLeading up to SXSW Events:

Presskit.to will be broadcasting a number of events leading up to SXSW from their studios in Charlestown.  Here are a few:

Wednesday March 6th, 8:00AM

Nobody’s Robots – A Farewell to Piebald – ALL DAY

The final recorded live performance from Boston’s Piebald. We’ll be playing the show from start to finish over and over and over. Be sure to tune in!

Thursday March 7th, 5:00PM

Presskit.to Bus Sessions from SXSW 2012

Featuring stripped down recordings from, I the Mighty, Ximena Sariñana, Crocodiles, Chamberlin, The Shills, Waters, PAPA, The Spinto Band, Herra Terra, Sean Bones, Sun Hotel, Eyes Lips Eyes

Thursday March 7th, 8:00PM

The Life Electric, Live in Studio.  This event is still coming together so check the Presskit.to web-site for more details.

Your current lineup of SxSW events:

Whole Foods Eat n GreetOn Monday, March 11th, 5:00-9:00PM they will be broadcasting the SXSW Full Circle Eat n’ Greet at Whole Foods, presented by Circle Media & Marketing. Stop by the Whole Foods at 4301 W. William Cannon Drive in Austin for a stellar lineup and great food!

RockSxSWOn Thursday, March 14th, they will have another great line up as they broadcast the Rock SXSW day party from the legendary Maggie Mae’s rooftop at 323 East 6th Street in Austin between 11:30AM and 5:30PM.

Focus Event at SXSWLater on Thursday, they’ll be broadcasting an eclectic mix of bands and EDM artists from Big Bangs at 415 East 6th street, Austin between 7:00PM and 2:00AM so TUNE IN!

Follow Backbone and Presskit.to on Twitter and Facebook for more information on these and other events.  For more information visit the main Presskit.to page for SXSW where we will provide continuous updates.

Presskit.to is a small group of entrepreneurs with a diverse, collective background in music, business, technology, and marketing. Their multimedia portfolio solution empowers over 3000 artists and entertainment companies worldwide.

Major League Lacrosse — Broadcasting via Internet Radio

Radio World logoEvery week last season Major League Lacrosse broadcast at least one game live. Initially starting with the ESPN feed of the game of the week, transitioning to their own broadcasters and then to taking live calls before games and during half time. And Backbone was with them every step of the way and for that opportunity we are grateful! In traditional broadcast media doing a live remote (or outside broadcast) is very expensive. There are lots of moving parts and pieces to coordinate. The set up and tear down alone is quite time consuming. With Backbone’s help, Major League Lacrosse took steps to simplify what they needed to do to get their broadcasts on the air.

MLL Championship at Harvard StadiumAfter talking to traditional broadcasters and getting quotes on what it would take do these remotes the old way they turned to Backbone. We showed them how “With a Mac and a Mic” (and an Internet connection) they would be able to take their show on the road from week to week and run a very high quality broadcast. This week they told their story to Radio World Magazine in the streaming edition.  It is a great read and even mentions things we have in the works . . . but not announced.  Stay tuned for more about what we have been up to.