BSM and Backbone Tackle Sports Radio

Backbone Networks Cloud Radio production for Sports

Live Sports needs Live Radio, and no company on the planet provides a more agile, complete broadcast platform for sports radio production than Backbone. This football season, we have teamed up with the number one sports broadcasting publication, Barrett Sports Media, to expand our brand in BSM’s newsletters, web presence, and more. 

This week, BSM’s Countdown to Coverage series covers:
MONDAY (8/28): Best Local Show
TUESDAY: Best National Radio Show
WEDNESDAY: Best College Football Podcast
THURSDAY: Best TV Show
FRIDAY: Best TV Play-by-Play Booth

Backbone’s complete, integrated suite of services comprise the Backbone Radio Platform. Everything, including live production, automation, phones, studio quality remotes on smartphones, podcasting, streaming, terrestrial syndication, and studio-transmitter links, all in the cloud for you to broadcast from anywhere—easier, faster, and more affordably. 

Your Station Anywhere

 

Loving the New Rodecaster at NBA Summer League 2022

Backbone is happy to be back to the annual NBA Summer League in Las Vegas with yet more technology for the games’ radio broadcasts. This year’s event includes road testing new Backbone features we’ve integrated specifically for Rode’s new Rodecaster Pro II Production Console. We plan to bring you more information about how Backbone Producer and the Pro II together comprise a game changer for both radio and podcast production. Our thanks to the NBA SoundSystem, the Golden State Warriors, and the NBA Summer League organizers for the opportunity to advance the state of total cloud radio broadcasting in live, remote events.

Backbone and LUCI Wow WooSox Fans on Opening Day

From the back of a  World War II era amphibious “Duck Boat” Backbone Networks and LUCI Global® combined their technological prowess to enable Hank Stolz, host of Radio Worcester’s morning show ‘Talk of The Commonwealth’ to effortlessly broadcast live  — totally in “the cloud” — from the Worcester Red Sox, AAA affiliate of MLB’s Boston Red Sox, 2022 Opening Day Game at Polar Park in Worcester MA. 

Radio Worcester, built on Backbone’s cloud-based Backbone HUB™ platform, enables Stolz and his crews to cover the explosive growth of Central Massachusetts action with on-site broadcasts, and without the burden of heavy, expensive radio broadcast equipment. Utilizing standard local network infrastructure, HUB requires only a laptop, a portable mixer, and a couple mics. Luci Global’s studio-quality smartphone remotes integrate with Backbone’s Talk virtual broadcast call-in phone system, as well as low-latency cloud syndication, for a seamless live radio broadcast live on stations like WCRN Radio, Westborough MA, flagship affiliate of the Radio Worcester Network.

“Luci Global brings in remote two-way audio from anywhere in spectacular quality,” said Stolz, “and also from unorthodox locations, such as 1940’s Duck Boat ‘Boston Betty’ with incredible flexibility, quality and value. The Backbone platform also lets me handle standard listener phone calls and guests, as well as broadcast to our affiliates simultaneously while we’re live from anywhere I can imagine.”

Backbone Networks CTO George Capalbo explains,“All this was done with a standard laptop, WiFi at the stadium and a standard Rode mixer– simple set up and operation.  Competing broadcasts at the event required large engineering support, dedicated microwave networks – lots of complexity and cost that Radio Worcester is ecstatic to be without.” 

For more information – check out Backbone Talk at http://backbone.com and Luci Global at https://www.luci.eu/luci-community-apps/

“Backbone is Changing The Way Audio Programming Is Delivered”, in The Broadcast Bridge

Our thanks to The Broadcast Bridge for reporting on the role Backbone is playing in today’s “broadcast from anywhere” world. At Backbone, we have quietly focused on building the fully virtualized radio station in our highly reliable cloud, from automation and production Backbone makes collaborative, distributed audio broadcasts easy in The Broadcast Bridgecommunications, to streaming and syndication. Recent events are now spotlighting the importance of agility and geographically distributed, collaborative broadcasts, Backbone’s core strength.

In olden times, you would need a lot of expensive hardware, plus an IT guru, to pull together a highly distributed audio broadcast. When you wanted to include multiple cohosts and roving reporters in studio quality, the IT issues could get tricky, involving port assignments and routing, not to mention the hardware management issues and equipment cost. Add phones to that, with PBXs and hybrids, and the problems compound exponentially with the complexity of the broadcast.

With Backbone in the cloud, all you need is a Mac laptop, a portable USB mixer, a couple of mics and headsets, all situated wherever you call your main studio(s). Your call screener and/or producer can be local or in another city, with a separate Mac. Then, you only need a smartphone (or tablet or laptop) for each of your remote contributors and collaborators, thanks to the free, downloadable LUCI Global app for iOS, Android, Mac, and Windows. All the calls and remotes are mixed in the cloud and managed by your producer, screener, or primary host.

Even though there are plenty of powerful features built into this integrated suite of services, it’s incredibly easy and intuitive to use. Please contact us when you would like to take it for a 30-day test drive.

Junior Radio to Major Leagues—To Alexa and Beyond—with new Backbone Hub

Q: How does a Midwestern junior high classroom radio station manage to produce and deliver dynamic on-demand audio the same way as a champion NBA team or 24/7 nationwide sports network?
A: By harnessing the hottest cloud technology to reach an exploding “smart speaker” audience, including Backbone Hub, cloud based on-demand audio production and distribution software for Alexa flash briefings and Google Home, podcasts and radio automation FTP feedsAmazon’s Echo “Flash Briefings”, as well as other outlets—using Backbone, of course.   (more about Lincoln Jr. High, below)

Automatic Alexa publishing for radio stations and moreBackbone Hub™, the incredible, new product set in our “cloud-based” ecosystem, is both a multi-destination distribution engine for your recorded content and a hands-free production tool that adds music and pre-rolls to your dry voice recordings. The result is an automated workflow allowing one person to remotely—via iOS® or Android®— record a spoken segment, and have it dynamically gift-wrapped with music and simultaneously delivered to Alexa, Google Home, AM/FM automation systems, and even as a podcast, with no further effort. (We’re announcing Backbone Hub at NAB 2018 in Las Vegas—Booth 5721— and previewing at IBS NYC).

We’ll tell you more about our sports clients later, but first here is what Indiana’s Storm Radio is doing, from Literacy Shop Talk


“Alexa, Give Me LJH Storm Radio Flash Briefing For Today”

BY: PAULA NEIDLINGER – FEB• 20•2018 Twitter: @PNeidPrepare self-directed learners to think critically about the messages received and created by media

Are you completely confused by the title? If I captured your attention- please continue reading to find out how you can use the Amazon Echo in the classroom for student podcasts and Internet radio stations.

Yes, your students’ podcasts and radio shows can now be heard through the Flash Briefing setting within your Echo/Alexa device. What an exciting opportunity for all students. Their voices can now be heard beyond the classroom walls. Aren’t we all searching for global audiences? What an exciting opportunity for all students and teachers.

Within my mass media classroom structure, students have the opportunity each day to have their voices heard through our Storm Radio program. We are now finishing our fourth year with Backbone Networks, the provider of our classroom Internet radio station. Backbone has enabled our classroom station to operate 24/7 using an integrated radio automation system, which streams to a worldwide audience and automatically creates listener logs and reports for me on a regular basis. With no more than a Mac, mic, and audio board, we operate Storm Radio from the classroom 24/7. Students write and produce their shows daily, utilizing school, community, and world news. Additionally, our Lincoln Jr. High student DJ’s entertain calls from their listeners using our Backbone Talk broadcast phone system. This system provides engagement with our audience in Plymouth, Indiana, and beyond.

Now, let’s continue with the “BIG” news! Using backbone’s new product ‘backbone hub’, we are now able to deliver media from our
radio database automatically as an Amazon Alexa flash briefing — as well as stream that same content on air and deliver to a podcast RSS feed. If you own an Echo Device, check out our podcast through the Flash Briefing content on your Echo/Alexa device.

Directions:

  • Open your Alexa app
  • Go to settings
  • Scroll down to Flash Briefings
  • Search Content for LJH Storm Radio
  • Enable Content
  • Ask Alexa for your Flash Briefings Update each day

Yes, it’s that simple. Providing students with the opportunity to have their voices heard, both within the walls of Lincoln Jr. High and beyond, is possible through an Internet radio program. Not only can you listen to Storm Radio through our LJH Digital Storm website and TuneIn app, you now can hear the latest news each day through Flash Briefings on your Echo device; just say, “Alexa, give me my LJH Storm Radio Flash Briefings today.”

Are you excited now? Think of all the possibilities for student podcasting. I’d love to hear from you. My students are always eager to connect through the “Radio Waves.”

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Warriors Sound uses Backbone to Connect with Fans

Warriors Sound RadioAs you would expect, the Golden State Warriors have a huge following on social media. As of today they have over 9.1M likes on Facebook, 2.39M followers on Twitter, and 3.2K followers on TuneIn. This creates a wonderful opportunity to use their Warriors Sound online radio station and podcasts to engage with their fans who would like to hear more about the team and what they are doing. [Read more…]

Now connect to Backbone Co-Host using LUCI Global for Android

Luci Global for AndroidOur partners at Technica del Arte have just unveiled a version of LUCI Global for Android, lending incredible mobility to your broadcasts. It is now available for download from the Google Play store.

[Read more…]

Congratulations to the Boston Herald, finalist as national media ‘Innovator’

Boston Herald Radio - Backbone RadioWe love it when our customers are recognized for their achievements. The Boston Herald was just named one of three national finalists for the prestigious Innovator of the Year award by the Associated Press Media Editors for creating Boston Herald Radio and integrating the new platform with their multimedia newsroom.

The Boston Herald was one of our first integrated media customers, and they have spurred us to add new functions and features to our Talk Radio products. We are proud to have a part in their continuing success.

Indiana Junior High Club Sets Example in College Radio Network

Lincoln Junior High School Radio Station Storm RadioIn the largest network of online college and high school radio stations, you would expect the biggest, most senior or most affluent of the student radio clubs to maintain the leadership role for its sister affiliate stations. However, a new affiliate station in Plymouth, Indiana has stepped up to become one of the nation’s most active and successful online stations, even though the station comprises the youngest group of broadcasters in the IBS Student Radio Network—and said to be the only 24/7 junior high radio station in the United States.

In little more than six months from launching Digital Storm Radio, the students of Lincoln Jr. High School, under the direction of Ms. Paula Neidlinger, have established their station as living example of what student-run radio can achieve. Not only have they brought home three first place awards from this year’s premier college IBS College Radio Awardbroadcasters’ conference in New York City and tackled the task of creating their own staff training videos, but they have found the elusive formula for funding their radio station through local sponsorships.

Winners in News, Sports, Talk
Last month at the Intercollegiate Broadcasting System’s 75th annual International Conference, the LJH Digital Storm team Lincoln Junior High School Radio Award Winnerswere finalists in five categories in the high school division, walking away with three wins: Best Spot News:  Trenton Arveson, Nikki Laucis, and Brittney Klotz;  Best Sports Update:  Soren Houin and Shaun Frantz; and Best Sports Program:  Adam Hunter and Korey Kopetski.

Storm Radio is one of the few “high school” stations to schedule live call-in talk shows, and has been a beta partner in testing our recently announced Backbone Talk™ broadcast phone system in the cloud. The LJH radio team saw this as an opportunity to put their own spin on documenting a new technology, so they applied their media expertise and made their own training video showing how to configure a mixing board for “mix-minus” and how to screen phone calls through their Mac® computers. We are proud to feature this video on the Backbone YouTube page.

How are they funding the station?
Tackling one of the most important, and difficult, subjects in broadcast media, the team have secured six sponsors from their community, including a funeral home, a pizza parlor, a Ford dealership and Coca Cola. Junior High Radio club finds community sponsorsIn addition to performing live reads, the students have produced commercials for each sponsor. These spots run throughout the day and night, using the Backbone Radio automation system.

More about Storm Radio
Storm Radio, is one part of the Interactive Media program at Lincoln Junior High (Plymouth, IN), which is a new program this year.  The radio station is a 24/7 Internet Radio with the call tag – STORM RADIO – “Ride the Waves.”  The radio station is Internet based, so it’s available through the TuneIn App on iOS and Android devices, the LJH DigitalStorm website-http://www.ljhdigitalstorm.com/ , and the Internet at: http://tunein.com/radio/Storm-Radio-s231710/    Students research, write, create, and broadcast daily and provide 100 percent of the programming.

 

 

Broadcast Beat Review of Backbone Talk

Broadcast Beat MagazineWe’d like to thank Jeff Adams for taking the time to review Backbone Talk, our Voice over IP (VoIP) Talk Radio Phone System for Broadcast Beat Magazine. In the review he walks through the product showing how you screen calls, make notes, place certain callers on a blacklist and put them on the air.

 

There is quite a bit there to see in the video review. What you might not get from watching the review is the quality of the calls. The connections between the caller and the talent determines the overall quality of sound you would hear. For example, if some one calls in from a mobile phone with little signal you will hear the degraded quality. The connection from the cell-phone to the tower would most likely be weakest link.

Old wireline phones use a narrowband speech codecs like G.711 which in general are optimized 300–3400 Hz audio. For standard phone calls Backbone Talk uses the G722 Codec. G722 provides improved speech quality due to a wider speech bandwidth of 50–7000 Hz. G.722 samples audio data at a rate of 16 kHz (using 14 bits), double that of traditional telephony interfaces like G.711. The result is superior audio quality and clarity. A difference you can certainly hear.

We will be writing more on this topic and ways that we are delivering high quality audio for our customers. Please leave your comments below on what you would like to hear from us on this topic.