Backbone Radio is based on Apple's QuickTime and MPEG-4 AAC, the worldwide streaming standard.
Your audience is now anyone who can use iTunes, and that includes everybody who runs Windows or Mac OS.

	Backbone Radio Streaming Features QuickTime MPEG-4 AAC encoding -- new world standard Reach all listeners, Windows or Mac Higher quality, lower bandwidth Reach even low bandwith listeners Far less issues with rebuffering More listener hours per month More storage, more content Multimedia; audio, text, images iTunes integration and e-commerce Links to your own store, your products 3G Cell phone encoding Tight cross-fades for professional presentation

Backbone Radio Streaming -- Highest quality, worldwide standard

Backbone provides all the streaming server hardware, server software, streaming bandwidth and support to transmit your station's programs to your worldwide listening audience. Our advanced streaming server software is built upon the Apple QuickTime standard, which comprises the MPEG-4 worldwide standard. It incorporates the AAC advanced audio codec, delivering superior audio fidelity at bandwidths and storage sizes that are dramatically more efficient than the older mp3 technologies. Your audience can listen with their iTunes and/or QuickTime players and browser plug-ins, available to everyone using Windows and Mac OS computers. That means that with your Backbone-hosted station, you have access to the widest based cross-platform listener base available. Everyone can hear your station and enjoy your music and message.

In addition, your Backbone-hosted radio station gives you the multi-dimensional presence of audio, plus text annotation showing your listeners all the information about your station, your music's title, artist, album name, and copyright, as well as displaying the album cover art, as supplied by you or by the iTunes Store. Plus, your listeners can click on your station's QuickTime player window, which then automatically launches their iTunes player, taking them to that song in the iTunes store, where they can purchase that song, all without interrupting your station's audio program. If your station signs up as an iTunes affiliate, you can automatically earn revenues from Apple for each song purchased by your audience. This power is available only through Backbone-hosted stations.

Backbone Radio streaming is full of features you won't find in any other radio hosting service. Among them are:

• Highest quality audio, enabled by Apple QuickTime (MPEG-4) AAC
• Universal audio, compatible with all listeners' computers
• Much more efficient than mp3 streaming
• Reach more listeners with low speed connections
• Higher efficiency streaming means far less rebuffering issues
• Adjustable cross-fades between songs; autosensing option for tight play
• More monthly listener hours at a lower monthly rate
• More efficient storage; more songs per GB
• More content storage capacity; We provide gigabytes, not megabytes
• Multimedia streaming: audio, artist/song/album info; images
• Images include auto-generated album art, with clickable links
• Links to each song on the iTunes Store, with money back to you
• Settings available for 3G cell phone streaming
• Full reporting, who is listening now, and how many people listened to what songs, when, and from where