Radio Hires the Internet Star

Mark Ramsey

Mark Ramsey

This week we have a guest post from veteran media strategist, researcher, and trend-maker  Mark Ramsey, president of Mark Ramsey Media.

As we are in the middle of the season filled with college radio events, Mark has allowed us to republish Radio Hires the Internet Star from his blog. This short story is a great lesson about how old media can use new media to drive engagement, as well as how a few new media stars understand the power of old media better than some who work in it.

Andrea Russett

Andrea Russett

What’s the best way to develop new talent?

Is it to steal from the switchboard and upgrade to sidekick?

Is it to place a blind ad in an industry trade?

Is it to hire or voice-track a good-enough talent from another market where that talent’s awareness in this market is zero?

You could steal somebody from across the street.

Or you could do what Phil Becker did.

Phil went to the Internet.

But he didn’t recruit just anybody.  He went for the locally-based YouTube talent who already has an audience and a following – over 250,000 YouTube subscribers and more ethan 100,000 Twitter followers to be exact.

And she’s 16 years old.

Phil is GM/Director of Content for Oasis Radio Group and his new talent, Andrea Russett, is the newest star at Oasis’s HOT 107.9 in Fort Wayne, IN.

Watch this chat with Phil about what his team did and just how well it’s working:

Since that post Andrea Russett’s popularity has continued to skyrocket. I expect we will be hearing more from her.

Visit the Hivio site for the upcoming audio festival event where Andrea Russett will be one of the speakers.

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