Why I’m a Happy S.O.B.

Richard CernyEven though I’ve lived in central Massachusetts for decades, in my heart I’m still a South Omaha Boy. When I was a kid, I delivered the weekly shopper called The South Omaha Sun. Warren Buffett bought that, although we didn’t know who he was back then.  More recently he bought the big paper in town, the Omaha World-Herald, the prestigious daily that my family read.  If you wanted to know anything, you got news print on your fingers.

Times have changed, and so has the Omaha World-Herald.  Not the part about prestigious, but about the inky fingers.  This month the OWH launches one of the country’s first online radio stations run by a major newspaper.  What pleases me even more is that the flagship newspaper of Berkshire Hathaway Media chose Backbone Networks to create the station for them. The

Omaha World-Herald logo

Why Internet radio? Mike Reilly, executive editor of the World-Herald, said in a post by Tom Shatel on Omaha.com that the traditional newspaper audience continues to evolve as a tablet or Internet audience. This move is about following — or perhaps leading — that audience.station will use Backbone’s late beta-stage talk radio phone system to take calls from listeners during broadcasts, as well as a few new features we’ve developed specifically for talk, sports and news radio.

We’re in an age where our audience is growing, but it’s growing into digital space,” Reilly said. “It’s growing online. All the industry trends tell us that people want options online other than reading words. They want to listen.

Reilly said he and World-Herald Publisher Terry Kroeger and Larry King, vice president of news and content, have discussed this move for two years. Only a handful of newspapers in the U.S. have their own online radio show, but that number figures to increase in the future.

One of my favorite quotes is from Wayne Gretzky,” Reilly said. “You skate to where the puck is going, not to where it’s been. I think about that quote as I think about this project for us. We see the future of radio, so we’re going there.

The Bottom Line on World-Herald Live

“We’re not very far from ‘Star Trek.’ ” — Mike’l Severe

Mike'l Severe headshot

Mike’l Severe
The Bottom Line

The World-Herald’s first program is a sports talk show, “The Bottom Line”, which runs Monday through Friday from 2 p.m. to 6 p.m. CDT, and features World-Herald sportswriters, entertainment writers and news writers.

Mike’l Severe, a well known local sports/talk personality will host the show, which he says will cover a combination of sports, entertainment, movies and dining out. Severe makes the move after nearly 10 years as co-host of “Unsportsmanlike Conduct” on radio station KOZN.

This is a new age for newspapers,” Severe claimed. ” The responsibility now is to get to the next level. I still want to have that tangible product in my hand. The question is, how do you supplement it, hour by hour, minute by minute?

For years, it was always ‘read it tomorrow.’ Now, if you want to talk about it right this minute, pick up a phone and we’ll talk about it right now.

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